As a copywriter, headlines are some of the most important words you write. They are so important, in fact, that if you spend more time copywriting headlines than you do the articles that go with them, you are probably doing it right.
It is easy to see why. In our connected world, we see thousands of headlines every day. Every blog post, e-mail, social media update, and every article in every newspaper and magazine begins with a headline. The competition for attention is steep.